In class Exercise: 10x10

"Nothing is more dangerous than an idea when it's the only one you have" --Émile Chartier, French philosopher

(90 min. in class exercise)

1. You've been hired by a soda company to create the packaging for an affordable organic energy drink. Your audience is well-off twenty-year-olds.

2. Brainstorm a name and description of the drink through mind mapping for 10 minutes

3. Next spend 50 minutes on a hundred sketches of the possible energy drink design, including form factor and typography. (Using a 11x17 sheet of paper, sketch in a 10 row by 10 column grid of 100 sketches)

4. Spend the last 30 minutes refining the hundred sketches down to three final design sketches that incorporate all of your best thinking.

Feel free to photocopy, cut out*, scan/reprint you final ideas to make improvements and revisions (*Be sure to scan/photocopy original 10x10 grid for blog documentation before cutting up sketches). Each design concept for final three must fit nicely on 8.5x11 sheet of paper.

{from Creative Workshop by David Sherwin}

4. Scan all work created for 10x10 exercise (mind mapping, 100 sketches in 10x10 grid, 3 final sketches), color correct and web prep scans, upload to visual journal (blog), and write up a brief summary (2-3 sentences) per image to explain your creative process for this exercise.